In 2005 LE BEANOCK was one of the stylish stars of the BBC 2 business show pilot series, Dragons’ Den.
The programme offers entrepreneurs like Tracie Herrtage the chance to bid for investment cash.
After a gruelling audition, Tracie was picked from 100’s of company heads to pitch her idea to 5 of the UK’s most successful entrepreneurs including Rachel Elnaugh of Red Letter Days, Peter Jones and Simon Woodroffe, founder of the Yo! Sushi restaurants, when no one knew who the Dragons were and how the programme worked.
Tracie was backed by Rachel Elnaugh of Red Letter Days.
In Tracie’s own words, “The beauty of LE BEANOCK is its simplicity. It’s a real WOW FACTOR piece of kit. It’s cool and extremely comfortable.
LE BEANOCK is ideal for all the family and is of particular comfort for those with SPECIAL NEEDS.
LE BEANOCK is almost womb-like as it is soft, secure and safe and has no hard edges.” Perfect for cradling all ‘HUMAN BEANS’ :o)